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A recent report published by Marketing 123 proves that demand generation is a top priority for B2B marketers in 2014; however, many marketing teams are unprepared to execute a multi-faceted program that combines both sales and marketing. The Marketing 123 report identified an inability to produce enough leads, as well as uncertainty about which channels deliver the strongest results and highest ROI as the biggest challenges.

The good news: B2B companies that have adopted marketing automation are successfully bridging those gaps. In fact, according to a recent report by Gleanster Research, “85% of organizations reporting top quartile performance in key metrics like revenue growth, click-through engagement, and lead-to-sales conversion
report using a marketing automation tool.”

Here are just a few of the reasons the right marketing automation tool can work for your company:

Get tracking and analysis. Marketing automation can provide a comprehensive report of your inbound and outbound marketing efforts. You’ll see who’s visiting your website, where they are coming from and how long they stay. You can
pinpoint who is opening your emails and track how well each campaign performs. Plus, you’ll know who is searching for your company and which leads return to your site (and how often).

Get prioritized leads. Data provided by marketing automation can give you a clear understanding of customer behavior, so you can target your best leads and develop a strong marketing plan based on measured results. The outcome is shorter sales cycles and higher close rates.

Optimize your marketing efforts. When you know what your leads are responding to, you’re well on your way to creating successful campaigns. The right marketing automation solution will help you determine the types of content that are most effective and give you the opportunity to segment leads based on interest. The platform’s capabilities will also strengthen your SEO strategy by optimizing links, keywords and metadata throughout your website.

Ready to implement a marketing automation program that ensures maximum ROI? LeadFormix is a highly proactive, cloud based, B2B marketing automation platform that guarantees results.

To learn more about LeadFormix and how Nurture Marketing can provide complete optimization and support, from setup to content creation and campaign execution, please contact Eric Rabinowitz
at Ericr@nurturemarketing.com or 732-636-1001.

Nurture Marketing: Marketing that Matters

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For more information, contact Eric Rabinowitz at 732 636-1001 x 27 or via e-mail at ericr@nurturemarketing.com and visit our website at www.nurturemarketing.com.

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