Have you been hesitant to invest in mobile optimization? It’s time to reconsider. The number of people accessing online content from a mobile device continues to rise, making mobile strategies increasingly more important for marketers. Here are a few things to consider if you’re still on the fence:
1. The Majority of Emails are Viewed on Mobile Devices
According to Litmus, 51% of emails are opened on a mobile device. If your content isn’t optimized for mobile, it’s likely that a high percentage of your emails are being ignored. Creating a strategy focused on best practices for mobile—such as concise, impactful messaging, increased font size, and a clear, easily clickable call to action—will improve the user experience and increase engagement with your emails.
2. Mobile Users Have Expectations
A lack of mobile optimization can be a big contributor to high bounce rates. Research conducted by iAquire indicates that 40% of people will choose another search result if the site they land on is not mobile friendly. Test your site from a tablet or smartphone and consider these questions: Does the content load properly? Is the site easy to navigate? Can you easily consume the messaging? If you find that your site doesn’t provide a good user experience, it’s important to make a change. Developing a mobile version or implementing responsive web design (design that is easy to read and navigate and allows for resizing, panning and scrolling across a range of devices) can help ensure that your site is the final destination for potential customers.
3. Mobile Optimization Leads to Higher Search Rankings
When search engines crawl your website, mobile friendliness is taken into consideration. A site that has been optimized will receive higher ranking than a site that does not work well on a mobile device. Appearing at the top of a search set significantly increases the chance that prospects will land on your site, bringing to the forefront another reason that mobile optimization is a must.
Nurture Marketing is ready to help you create a mobile optimization strategy tailored to your business priorities. To learn more, contact Eric Rabinowitz at Ericr@nurturemarketing.com or 732-636-1001.
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