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As we move into spring and the second quarter of the year, it’s a perfect time to explore new strategies that will bolster your marketing efforts and ROI. Video is one fresh approach that pays off.

B2B marketers are reporting that video not only provides an impactful way to share information and drive sales, but this medium also demonstrates exciting implications for SEO. In fact, a study by Searchmetrics found that video content appeared in over 70 percent of Google search results, making it the most frequently displayed content in general search listings.

The message for B2B companies is loud and clear: video works! Here are a few of the best practices that continue to generate impressive results:

A solid plan leads to a strong ROI. Before creating a video, it’s important to identify your target audience and goals. Who do you want to reach? How do you normally speak to that group? What’s the action you want people to take? Answering these questions will help guide your content strategy and set the overall tone for your video.

People love a good story. According to eMarketer.com, the best videos “spin a good tale.” When developing video content, avoid listing information about your product, and take a creative approach. Also consider the type of video that would be most impactful for your audience. Ask yourself: Would animation keep them engaged? Could a product demonstration pique their interest? Do interviews make an impression?

Shorter is better. Research shows that the most successful B2B marketing videos are less than three minutes long. So, with video content, quality is key. Challenge yourself to present the information in a concise, engaging way that leaves viewers wanting to know more.

Ready to get started? Nurture Marketing has helped B2B companies achieve exciting results with video content, and when combined with LeadFormix, the ROI is even more significant. LeadFormix’s powerful tracking abilities allow our clients to see who’s watching their videos, and in turn, identify leads and develop a list of strong prospects.

To watch a video that is delivering powerful returns for one Nurture Marketing client, click here. To have a look at our own Nurture Marketing video, click here.

For more information about how Nurture Marketing and LeadFormix can help you reap the rewards of video content, please contact Eric Rabinowitz at Ericr@nurturemarketing.com
or 732-636-1001.

Nurture Marketing: Marketing that Matters

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For more information, contact Eric Rabinowitz at 732 636-1001 x 27 or via e-mail at ericr@nurturemarketing.com and visit our website at www.nurturemarketing.com.

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