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CRM software like Microsoft Dynamics provides a wealth of information that can
generate new leads, increased sales and better productivity. Yet more than half
of North American CRM implementations fail, and the number is even more
startling in the European market. What’s the fix? The answer is two-fold:

  • Close the buy-in gap between management and sales. Microsoft Dynamics has indisputable benefits for the sales department as a whole. But it depends on your team’s commitment to make regular updates. Linking status and reward to sales cycle data motivates individual sales people to compete around the process and enables CRM to succeed.

  • Make it fun, and make it familiar. By embracing the increasingly ubiquitous digital gaming trend—a fascination that now crosses all generations—you change your sales team’s perspective of CRM. You bring fun into the equation, and you re-cast a necessary but potentially tedious task in the guise of today’s most popular entertainment.

Gamification is an option that’s delivers these solutions with proven results. Here’s why it works:

  • Everyone loves a good game. With the omnipresent and ever-growing popularity of game-based apps and websites, your sales staff is already hooked on playing in the digital space. Gamification motivates sales to use your CRM system by allowing them to score points for inputting information, meeting goals and completing other tasks determined by you.

  • Sales staff thrives on competition. People are competitive by nature and they want to be the best at what they do. By using gamification to create challenges and show your staff how they rank against other team members, you’re ensuring the incentive to make CRM implementation a success.

  • Your team is rewarded for their work. In addition to the thrill of working toward a higher ranking, gamification gives staff a chance to win prizes based on a rewards system you create.

  • It’s easy to get started. Within several minutes, your CRM can be connected to a gamification tool that’s simple to use (and fun!).

Gamification tools help you to get the information you need from your CRM system, while allowing your sales team to have a little fun in the process. It’s a win-win!

To learn more about gamification tools like Wave Access’ Gamification4CRM and how they can support the success of your Microsoft Dynamics CRM implementation, please contact
Eric Rabinowitz at
or 732-636-1001, ex. 27.

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For more information, contact Eric Rabinowitz at 732 636-1001 x 27 or via e-mail at and visit our website at

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